The data was meticulously gathered and structured using Google Sheets, with sophisticated automation implemented through Google Scripts and App Scripts, ensuring efficiency and accuracy at every step. This well-organized data was then transformed into insightful visualizations in Looker Studio, offering an in-depth analysis of sales performance. This methodology not only guarantees real-time, accurate tracking of key sales metrics but also enhances the ability to swiftly identify trends and make data-driven decisions, driving strategic improvements and business growth.

📌 Total Orders & Cases: Visualizes the overall number of orders placed and cases ordered, offering a snapshot of transaction volume and product demand.

📌 Weekly SKU Analysis: Tracks the weekly movement of cases by SKU type, helping identify product trends and demand fluctuations.

📌 Order vs. Case Comparison: Compares the total number of orders with the total cases ordered, revealing patterns in bulk ordering and average order size.

📌 Customer Metrics: Analyzes key customer behavior metrics like average cases per order, per customer, and orders per customer, offering insights into purchasing habits.

📌 Demographic Insights: Breaks down sales by customer type, SKU type, and city, guiding targeted marketing and regional sales strategies.

📌 Enhanced Sales Visibility: Provides a comprehensive visualization of total orders, customer activity, and SKU performance, offering a clear picture of sales dynamics.

📌 Customer Behavior Analysis: Delivers insights into customer purchasing patterns and preferences, enabling a deeper understanding of consumer behavior.

📌 Geographic Sales Insights: Identifies top-performing cities and customer segments, highlighting regional strengths and opportunities.

📌 SKU Performance Tracking: Monitors SKU performance on a weekly basis, allowing for timely adjustments and inventory optimization.

📌 Data-Driven Decision Making: Empowers strategic decisions with detailed demographic and sales analysis, ensuring actions are based on accurate data.

📌 Looker Studio

📌 Google Scripts

📌 Google Sheets

📌 App Scripts

📌 Sales Managers: Gain actionable insights into order volumes, customer behaviors, and SKU performance to drive sales strategies and exceed targets.

📌 Marketing Analysts: Analyze customer preferences and demographic trends to craft data-driven marketing campaigns that resonate with key audiences.

📌 Supply Chain Managers: Monitor SKU movement and demand fluctuations to optimize inventory levels and ensure timely product availability.

📌 Beverage Company Executives: Access high-level overviews of sales performance and geographic trends to make informed strategic decisions and identify growth opportunities.

📌 Sales Performance Monitoring: Track and analyze overall sales performance.

📌 Customer Segmentation Analysis: Understand customer behavior by type and geography.

📌 SKU Trend Analysis: Monitor and react to trends in SKU performance.

📌 Demographic Insights: Use demographic data to tailor marketing and sales strategies.